News
The Giftware Association Rebrands as the Home & Gift Association
A new chapter has begun for The Giftware Association, which has officially become the Home & Gift Association. The rebrand reflects the broader and increasingly connected home, gift and lifestyle sectors, while strengthening the Association's mission to champion businesses, foster valuable industry connections and create new opportunities for growth.
The Giftware Association has officially rebranded as the Home & Gift Association, marking an exciting new chapter for one of the UK's leading trade associations.
For more than 80 years, the Association has supported, connected and championed businesses across the gift sector. The new identity reflects the evolution of today's market, where gifting, home décor, fragrance, stationery, lifestyle and design-led products are increasingly interconnected.
The rebrand signals a broader focus for the organisation, recognising the diversity of businesses operating across the home and gift industry while creating new opportunities for growth, collaboration and industry engagement.
While the name may have changed, the Association's core mission remains the same: to support businesses, strengthen industry connections and champion the interests of the sector.
As part of its next chapter, the Home & Gift Association is investing in a range of initiatives designed to deliver greater value for members and the wider industry. These include expanded retailer engagement through its growing Buyers Circle programme, stronger industry representation through its network of Industry Champions, and enhanced opportunities for networking, collaboration and thought leadership.
The Association is also placing a renewed focus on helping businesses access valuable market insight, business support and growth opportunities, while strengthening connections between brands, retailers, suppliers and industry partners.
"Commenting on the launch , Managing Director Gemma Sault said the rebrand reflects both the changing nature of the industry and the Association's ambition to create a stronger platform for sthe businesses it serves"
The transition to the Home & Gift Association represents more than a new name. It is a reflection of an evolving industry and a commitment to ensuring businesses have the support, representation and opportunities they need to succeed in a competitive marketplace.
As a member of the British Allied Trades Federation (BATF), the Home & Gift Association continues to play a vital role in supporting businesses across the sector and championing the interests of its members.
BATF welcomes this exciting development and looks forward to supporting the Association as it continues to strengthen connections, drive innovation and create new opportunities for businesses across the home and gift industry.
Find Out More
To learn more about the Home & Gift Association, its programmes and membership opportunities, please visit the website. HgA